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Sales Enablement Manager · Deventer

Turn expertise into better sales conversations.

Wolters Kluwer helps professionals make better decisions with trusted content and technology. I want to do the same for its sellers: turn business priorities and product value into stronger customer conversations.

What is in it for Wolters Kluwer

What I bring.

Commercial experience combined with hands-on enablement. I turn complex propositions into practical support for sales teams.

01

Complexity made clear

I translate cybersecurity, insurance, healthcare and AI into language sellers can use.

02

Built on sales experience

Managing more than 150 accounts taught me what sales teams need from training.

03

Useful sales content

I have built messaging, demo storylines and partner material for customer conversations.

04

Field feedback

I use seller input and funnel data to improve content and follow-up.

Good enablement improves the next customer conversation.

The match in practice

Your brief. My evidence.

01

Regional planning

Build the plan around commercial priorities.

Commercial coordination

At Aon, I coordinated five account managers, two marketers and an analyst. My work in Cyber Solutions contributed to 7% portfolio growth.

02

European adaptation

Make global programmes work locally.

Three European markets

For HP Print Europe, I delivered workshops in the United Kingdom, Denmark and Sweden.

03

Learning experiences

Create training people can apply.

Live and digital learning

I delivered HP workshops and co-founded WorkshopLive, where I led content, platform development and operations.

04

Sales content

Give sellers practical tools and messaging.

Built for use

I supported more than 60 Aon sellers and built sales materials and demo storylines at Guardey and Raven AI.

05

Measurement

Use feedback and data to improve.

Commercial feedback

At Aon, I used account signals, field input and analyst support to improve targeting and follow-up.

Jeroen de Raaf

Commercial credibility

Enablement experience built in the field.

I managed more than 150 accounts before training HP teams in three countries, supporting more than 60 Aon sales colleagues and building sales content at Guardey. That keeps my approach practical and close to sellers.

A focused start

My first 90 days.

Learn the organisation, solve one visible problem and build from evidence.

0-30Listen and diagnose

Learn the sales reality

Meet the teams, shadow sales conversations and identify the clearest capability gap.

31-60Build and test

Pilot one priority

Build one focused programme, support managers and agree how to measure adoption.

61-90Reinforce and scale

Establish the rhythm

Review the pilot, improve it and establish a regional rhythm for reporting and content.

Let’s turn expertise into better sales conversations.

I would like to discuss where regional enablement can make the first measurable difference.